practitionerpro.

Website Project
Proposal

Performance Driven Marketing & Websites for Natural Health Professionals

Core Website Build

Every PractitionerPro website includes the following as the standard foundation — a complete, launch-ready website for your practice.

#PageDescription
1HomepageYour primary landing page — hero section, key services overview, trust signals, and a clear call to action.
2About PageYour story, credentials, philosophy, and approach to patient care.
3Services OverviewA single page listing all services offered, designed to guide patients to the right service.
4Service Detail Page 1A dedicated, in-depth page for your primary service.
5Service Detail Page 2A dedicated, in-depth page for your second key service.
6Contact PageContact form, location, phone, email, and map integration.
7Booking PageIntegrated online booking connected to your PractitionerPro calendar and automation system.
8Opt-In PageA focused lead capture page for a free resource, discovery call, or newsletter sign-up.
9Blog HomepageAn archive page displaying all published posts with category filtering and a featured post section.
10Blog TemplateA professionally designed, reusable template for all future blog posts, including author bio, related posts, and social sharing.
All pages include mobile-responsive design, basic on-page SEO setup (meta titles and descriptions), and integration with your PractitionerPro account automations.

10 pages + Blog system — launch-ready

$3,150AUD

Optional Add-Ons

Select the additions you'd like to include. Your selections update the investment total automatically.

$950

Brand Development

For practitioners starting fresh or refreshing their brand. Develops the complete visual identity for your practice.

  • Brand Strategy Session — 60-minute discovery session
  • Colour Palette — 4–6 colours with hex, RGB & CMYK values
  • Typography System — Google font selections with usage guidelines
  • Brand Guidelines Document — single-page reference document

Note: If you already have an established brand identity, this add-on is not required.

$950

Website Copywriting

Professional copywriting for all pages, written specifically for natural health practitioners.

  • Homepage — headline, subheadline, services summary, CTA
  • About Page — your story, credentials, philosophy
  • Services Overview Page
  • Service Detail Pages 1 & 2
  • Contact & Booking Pages
  • Opt-In Page — headline, value proposition, form copy

Note: Delivered as a Google Doc for review. Up to two rounds of revisions included.

$600

Course Module Setup

Configures your PractitionerPro course system for online courses or programs.

  • Setup of up to two course modules
  • Course landing page connected to your website
  • Enrolment automation — welcome email, access delivery, follow-up sequence
  • Student portal access configuration

Note: Course content (videos, PDFs, written modules) is supplied by the client.

Additional Creative Work

For any creative work outside the scope of the inclusions above — additional service pages, custom graphic design, extra brand assets, or custom page layouts. An estimate will be provided and agreed in writing before work commences.

$150/hr

Practice Visibility Roadmap

Every PractitionerPro website project includes a complimentary Practice Visibility Roadmap — a personalised, data-informed report valued at $497.

Included Free — valued at $497
01

Sitemap & Architecture Review

An assessment of how your website is currently structured and how search engines are reading it.

02

Topical Authority Analysis

Identification of the content themes where your practice has the greatest opportunity to rank and be found.

03

Content Gap Report

A prioritised list of missing content opportunities, categorised by urgency (Critical / High / Medium).

04

15 Patient FAQ Opportunities

The exact questions your ideal patients are searching for, with ratings for AI Overview visibility potential.

05

3 Prioritised Quick-Win Actions

The three highest-impact changes you can make immediately to improve your search visibility.

PractitionerPro Platform Subscription

Your website is built on and hosted within the PractitionerPro platform. An active subscription is required to keep your website live, automations running, and booking system connected. You will not be charged for your subscription until your website is live.

Foundation

$97AUD/month

Practitioners who need a professional website, CRM, booking system, email marketing, and automations.

  • Full PractitionerPro platform access
  • Website hosting and unlimited pages
  • CRM and contact management
  • Booking and appointment calendar
  • Email marketing and automations
  • Lead capture forms and surveys
  • Funnels and landing pages
  • Unified inbox (email, SMS, social)
  • Practice Visibility Roadmap (included in onboarding)
Most Popular

Pro

$147AUD/month

Practitioners who also sell online courses, digital products, or run paid communities and memberships.

  • Everything in Foundation
  • Courses and digital products
  • Communities and memberships

✦ Founding Member Pricing

Subscribers who join during the founding cohort lock in their plan price for life, regardless of future price increases. Founding Member status is limited and closes without notice.

What You Need to Provide

To ensure your project runs smoothly and on schedule, the following items are required from you prior to or during the project.

ItemRequired ByNotes
Brand assets (logo, colours, fonts)Project commencementNot required if Visual Brand Development is selected
Website copy (all pages)Week 2 of the projectNot required if Website Copywriting is selected
Professional photography — lifestyle and headshotsWeek 2 of the projectAt least 3–5 images recommended
Image library for use on websiteWeek 2 of the projectProvide high-quality images you'd like to use throughout your website
Testimonials (3–5 patient quotes)Week 2 of the projectWritten or video format
Course content (videos, PDFs, modules)Week 3 of the projectRequired only if Course Module Setup is selected
Booking system preferencesProject commencementPreferred appointment types, duration, and availability
Domain name accessProject commencementLogin details for your domain registrar

Project Timeline

Week 1

Onboarding & Setup

Account setup, template selection, brand assets reviewed, project brief confirmed.

Weeks 2–3

Design & Build

Website pages constructed, copy applied, automations connected.

Week 4

Review & Revisions

You review the full website. Up to two rounds of revisions included.

Week 5

Launch

Domain connected, final checks completed, website goes live.

Timeline is indicative and assumes all client-supplied materials are received on schedule. Projects including course building have an additional 1–2 weeks added. Projects requiring Visual Brand Development will commence the website build phase after brand assets are approved.

Project Total Cost

Your selected inclusions are reflected below. Tick any add-ons above and the total updates automatically.

InclusionPrice (AUD)Selected
Core Website Build (10 pages + Blog)$3,150
Visual Brand Development$950
Website Copywriting$950
Course &/or Community Module Design + Setup$600
Practice Visibility RoadmapComplimentary
Project Total (one-time build investment)$3,150AUD

Maximum one-time build investment (all add-ons): $5,650 AUD.

Terms & Conditions

Payment Terms

$1,000 deposit is required to secure your place and confirm your project start date. A further $2,000 is due two weeks after project commencement. The remaining balance is due prior to website launch.

Revisions

Two rounds of revisions are included across all pages. Additional revision rounds are available at $150 AUD per round.

Content Supply

The project timeline assumes all client-supplied materials (copy, images, brand assets) are delivered by the agreed dates. Delays in content supply may affect the project timeline.

Platform

Your website is built on and hosted within the PractitionerPro platform. An active PractitionerPro subscription is required to maintain your website after project completion. Subscription billing commences on the date your website launches.

Intellectual Property

All custom design work and copy (where the Copywriting add-on is selected) becomes your property upon receipt of final payment.

Ready to Proceed?

To confirm your project and secure your start date, please pay your $1,000 deposit using the form below. We will be in touch within two business days to confirm your project start date.

Deposit Amount:$1,000AUD
01

Complete the form

Fill in your details and confirm your selections below.

02

Pay your deposit

Submit your $1,000 deposit to secure your project start date.

Deposit Payment Form
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